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Friday
Mar192010

About Me

“Fitness must always begin in the kitchen.”—Jorge Cruise
 

I used to be 40 pounds overweight. Today my passion is helping stressed dieters become healthy without dieting or gyms! I believe your waistline is the most valuable measurement of fitness—and the purest definition of fitness is simply health. I have spent over a decade coaching millions of clients to lose belly fat with what cutting edge science has revealed to be the true starting point for fitness: avoiding hidden sugar in the kitchen.

Drop 80+ lbs. by burning 3X MORE Belly Fat with Me as Your Coach!
http://www.thebellyfatcure.com

Read my Wikipedia biography.





MY CLIENTS
Meet my clients and many more below... 

Click here to read this feature cover story. 

Do you have a story to share? Contact me

 

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A letter from me, Fall 2010: 

 

I believe in the importance of being a completely open and honest coach with my clients. Sugar-coating criticism or the realities of the challenges of weight loss and healthy living is a disservice to anyone committed to improving their lives. This works both ways. I want to share something very personal with you, my client.

Speculation and questions concerning my personal life compel me to share with you openly and proudly that I am a gay man. It took me a lifetime to discover this truth, as I wrestled with questions and feelings throughout my life. Years of being told that gay people are “broken”, “different” or “wrong” led me to believe that I could somehow fix myself, but I now know this was based on ignorance and fear. 

I have thought long and hard about this. It was not of my chosing. Who we want to share our lives with is as much a part of who we are as the color of our eyes, unchangeable and unique to each of us, much our personal journeys of self-discovery. After many long years of conflicting emotions about this, I finally feel at peace. I am tremendously grateful to have built a life with a beautiful and understanding woman, with whom I share two amazing children. We will always be a family, but my partnership with her has changed.

Why am I sharing this? If you are here, then you were looking to learn a little bit more about me. Please know that my intention is not to force any of my beliefs upon you. My one simple interest is honesty, and in sharing information that changed my own life and may have a positive impact on yours.

If you are interested, I would recommend looking into this TIME magazine article (http://www.time.com/time/magazine/article/0,9171,978923,00.html) and see the information that opened my eyes and allowed me to finally accept myself.   And also please feel free to visit https://www.facebook.com/Project1973 my non-profit.

In the meantime, my goal in life has not changed. Obesity and disease affect all Americans, all of our children, regardless of beliefs. I hope that you will still join me in my sincere efforts to improve the lives of Americans of every shape, orientation, color, religion, and size. 

All my best, 

Jorge

 

 

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Things I LOVE:  Dinners my partner Ryan, being a dad of my two sons, cooking Italian food, eating chocolate, writing, yoga, surfing, traveling, supporting marriage equality and taking photos of life with my Canon D5 (the best camera in the world).