No shirt, no accident. My homage to Mark Sisson — creator of Peluva and Primal Kitchen — whose photo always inspired me. I once showed it to Steve Harvey; he said, “I wanna meet him.” When you stand out, you’re outstanding. Morning sun, circadian repair, zero vanity.

The Costco Connection, January 2010 — Beating the Bulge, featuring Jorge Cruise's Belly Fat Cure clientsThe Costco Connection, Jan 2010

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The last time I did this was 2010 — my clients landed inside The Belly Fat Cure and on the cover of The Costco Connection. I coach the MORE TIME challenge myself, free, for six weeks — and a brand-new group begins every quarter.

The challenge

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Belly fat first

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Anytime.

Thirty years of coaching, 39 books, Oprah, Steve Harvey, Khloe Kardashian — all inside AI Jorge. Less than a Starbucks coffee a day.

02 · Season Premiere

Jorge Cruise

The all-new season.

September 14 · with Dr. Jason Fung

Our first-ever in-person sit-down, filmed in San Diego, on his new book The Hunger Code — physical, emotional, and social hunger — plus the GLP-1 distinction that changed how I coach: a two-year window, a jump-start, not a lifestyle.

Jorge Cruise with Dr. Jason Fung

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Zero Hunger Water pouch with sachet

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