Take the FREE 3-minute BELLY GOES FIRST Assessment for your personalized starting point:
* Educational and informational only. Not medical advice. Consult your physician before any diet, supplement, fasting, exercise, or wellness change. Full medical disclaimer.
Take the FREE 3-minute BELLY GOES FIRST Assessment for your personalized starting point:
* Educational and informational only. Not medical advice. Consult your physician before any diet, supplement, fasting, exercise, or wellness change. Full medical disclaimer.
Jorge Cruise Companies · Our second chapter
Our ethos — BELLY GOES FIRST.
Thirty years of coaching. Twenty-five years as an author. 10.5 million books sold. Everything I have learned about fitness and nutrition has brought me here: helping you build a sustainable routine for a healthier life, with a daily rhythm of eating and rest that is enjoyable enough to keep.
BELLY GOES FIRST is our ethos, with daily autophagy as a focus — the body’s natural cellular recycling process. My coaching framework works toward a 16-hour overnight fast and an eight-hour eating window when appropriate. Not another test of willpower: a delicious, practical approach to physical, emotional, and social hunger.
At 55, I am dedicating my next 30 years to this work. My 40th book, MORE TIME PROTOCOL™: THE NEW SCIENCE OF LONGEVITY, opens that second chapter. A changing waistline is one way we follow progress; the purpose is a healthier life, not simply a smaller body.
Fasting research is evolving. A 16-hour fast does not guarantee autophagy, belly-fat loss, or a longer lifespan. Fasting is not suitable for everyone; seek medical guidance, especially if you take medication, are pregnant or breastfeeding, or have a history of an eating disorder.
The Jorge Cruise Podcast · Returns November 2
The Jorge Cruise Podcast.
A new chapter.
30 years of coaching. A new chapter in the conversation.
The Jorge Cruise Podcast returns Monday, November 2, 2026.
Coming November 2 · Part 2 with Dr. Jason Fung
Our San Diego conversation about The Hunger Code and the three types of hunger: physical, emotional and social.
Trailer available now
Part 2 coming November 2
The Hunger Code · Dr. Jason Fung
An announced conversation. The full Part 2 interview is not available here yet.
Part 1 available now
Cure Midlife Belly Fat — Dr. Jason Fung with Jorge Cruise
Published February 20, 2026 · Watch/listen to Part 1
GLP-1s: what does a weight-loss plateau actually mean?
A plateau is not the same as a medication no longer working. Individual response varies, and medication decisions belong with your prescriber. Read the primary-source context.
Starts November 9, 2026 · 100 selected participants · Applications close November 2.
Six live Mondays at 5 p.m. Pacific: November 9, 16, 23, 30 and December 7, 14, 2026. Belly Goes First, Muscular Repair and Circadian Repair — three distinct pillars for building sustainable habits.
03 · The Book
More Time Protocol™: The New Science of Longevity
Discover MORE TIME PROTOCOL™: THE NEW SCIENCE OF LONGEVITY, my forthcoming 40th book. It opens the second chapter of Jorge Cruise Companies: enjoyable time-restricted eating, a daily rhythm, and a focus on longevity.
04 · Zero Hunger Water
The Hunger Eraser™
Zero Hunger Water® is the mineral water add-in I developed to support my time-restricted eating routine. It brings a delicious ritual to our bigger mission: helping people build a rhythm they enjoy and can follow over time. It is not a replacement for prescribed medication, and individual results vary.
At launch, coaching in the Jorge Cruise Community will be included with any paid Zero Hunger Water subscription. Premium live coaching plans are separate.