Jorge Cruise
Hi, and welcome to Jorge Cruise. We are so happy you are here. Please begin with the free three-minute Lose Belly Fat First Assessment beside Jorge. Choose I’m a Woman or I’m a Man for an experience customized for women or men and a personalized starting point. The assessment is grounded in waist circumference science, a foundational key to longevity. This site is the culmination of Jorge’s 30 years of coaching, 39 published books, including 13 New York Times bestsellers, and the protocols he has shared with Oprah Winfrey, Steve Harvey, and Khloé Kardashian. You will find the very best of that work here. When you finish, we can also recommend the right next step, including working one-on-one with Jorge or continuing with Virtual Jorge online. If you have a question, ask me anytime. Let’s begin, and I will now read the page for you.
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Now raising our angel round · Request the investor kit and become part of our Zero Hunger Water family · Click hereNow raising our angel round · Request the investor kit and become part of our Zero Hunger Water family · Click hereNow raising our angel round · Request the investor kit and become part of our Zero Hunger Water family · Click hereNow raising our angel round · Request the investor kit and become part of our Zero Hunger Water family · Click here

“Creator of Zero Hunger Water.”

Dr. Will Cole·The Art of Being Well

“Drink this in your fasting window.”

Dr. Mindy Pelz·author of Fast Like a Girl

“Your Zero Hunger Water manages the hunger.”

Dr. Jason Fung·author of The Obesity Code

“I’m eternally grateful to Jorge for creating a simple lifestyle plan.”

Christiane Northrup, M.D.·#1 New York Times bestselling author of The Wisdom of Menopause

“Eat well without dieting or going to the gym with Jorge’s strategies for breakfast, lunch and dinner.”

Mehmet Oz, M.D.·host of The Dr. Oz Show

“Jorge gets it right. His recipes make eating smart easy. I recommend them highly.”

Andrew Weil, M.D.·author of Why Our Health Matters

“Jorge knows, as I do, that excess sugar in our diets is among the most important factors conspiring against our waistlines and our health.”

David Katz, M.D.·Yale University Prevention Research Center

Find out more →Read the science

Take the free 3-minute Lose Belly Fat First Assessment for your personalized starting point:

I'm a WomanI'm a Man

* Educational and informational only. Not medical advice. Consult your physician before any diet, supplement, fasting, exercise, or wellness change. Full medical disclaimer.

01 · The Jorge Cruise Podcast

Jorge Cruise

An all-new episode.

Coming soon · with Dr. Jason Fung

Our first-ever in-person sit-down, filmed in San Diego, on his new book The Hunger Code — physical, emotional, and social hunger — plus the GLP-1 distinction that changed how I coach: a two-year window, a jump-start, not a lifestyle.

Learn moreCatch up — Part One
Virtual Jorge coaching experience

02 · The Coaching

Virtual Jorge.
Anytime.

Thirty years of coaching, 39 books, Oprah, Steve Harvey, Khloe Kardashian — all inside Virtual Jorge. Less than a Starbucks coffee a day.

Learn more

03 · The Book

Get my 40th book free.

MORE TIME PROTOCOL book cover

Join my free six-week challenge — a brand-new group begins every quarter — and I’ll send you MORE TIME PROTOCOL, my 40th book, free. It distills 30 years and 39 books into one method to shift your lifespan to its maximum.

Join the Six-Week Challenge

04 · Zero Hunger Water

The Hunger Eraser™

Zero Hunger Water Blood Orange electrolyte stick

Zero Hunger Water® is the foundation of longevity. It helps your body erase hunger naturally by restoring the minerals you lose — which unlocks time-restricted eating without hunger. That fasting window is what activates autophagy, and autophagy is what shrinks visceral belly fat first, not last.

Every subscription includes VIRTUAL JORGE FREE — a $127 value, every month.

Learn more