No shirt, no accident. My homage to Mark Sisson — creator of Peluva and Primal Kitchen — whose photo always inspired me. I once showed it to Steve Harvey; he said, “I wanna meet him.” When you stand out, you’re outstanding. Morning sun, circadian repair, zero vanity.

The Costco Connection, January 2010 — Beating the Bulge, featuring Jorge Cruise's Belly Fat Cure clientsThe Costco Connection, Jan 2010

Free Six-Week Challenge · Only 100 People Worldwide

Would you like to be one of my featured superstars for my next book and media campaign?

The last time I did this was 2010 — my clients landed inside The Belly Fat Cure and on the cover of The Costco Connection. I’m building the MORE TIME group now, and I coach it myself, free, for six weeks.

Apply by

Mon, Nov 2

Applications close

The 100 announced

Mon, Nov 2

By email — a few by phone

Challenge starts

Mon, Nov 9

Six weeks, coached by me

Just 100 people globally. Men and women who really want to extend their lifespan by reducing their waistline. When the 100 are full, that’s it.

01 · The Coaching

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Anytime.

Thirty years of coaching, 39 books, Oprah, Steve Harvey, Khloe Kardashian — all inside AI Jorge. Less than a Starbucks coffee a day.

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MORE TIME PROTOCOL book cover

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Zero Hunger Water pouch with sachet

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