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Cure belly fat and extend midlife by decades.
I want to begin with a story that is very close to my heart.
I took the photo above sitting in front of Warwick’s Bookstore in La Jolla, one of the oldest family-owned bookstores in the country—founded in 1896. When I was a student at UCSD, this was my favorite place to come with my mom, Gloria Cancino. She was a luminous actress from Mexico’s golden era of cinema in the 1940s and ’50s, a lifelong dancer, and a teacher of elegance. When we’d come here, she’d wander through the art and film sections, and I’d gravitate toward the wellness books. She’d smile and say, “Jorge, your ideas can help people.”
Back then, I didn’t know how much those words would shape my life.
In her later years, years of dancing left her with severe hip pain. Her doctors recommended a hip replacement, but she hesitated. It felt risky, even unnecessary. So she did what so many people in midlife do: she tried to manage the pain herself with ibuprofen, day after day. None of us realized the danger of long-term use. Over time, that decision—made from courage and naivety, not neglect—damaged her kidneys. Dialysis followed. I watched her radiant energy fade.
That experience changed me. It taught me that midlife decisions matter. What you do—or don’t do—for your health in these years determines the decades that follow. My mom didn’t lose her life because she didn’t care. She lost it because she didn’t have the right information at the right time.
That’s why I built this club: so you have the right information, the right tools, and the right community—exactly when you need them.
A Second Chance at Your Best Life
If you’re in midlife like me, here’s the truth: midlife isn’t the end—it’s the upgrade.
This is your moment to rewrite how you age, how you move, and how you feel.
After 24 years in publishing and coaching—39 books and countless conversations later—I’ve discovered one core principle that drives all success: when you control hunger, you control your life. Not just your weight. Your energy, your focus, your mood, your confidence—everything.
For decades, wellness was about calories and cardio. But something has shifted. The new conversation is about hunger control—the signal that governs all others. Whether you’re managing insulin, stress, hormones, or emotions, hunger sits at the center.
GLP-1 medications like Ozempic have made this truth obvious. They quiet appetite—and when that happens, people transform. But here’s what I’ve seen again and again with my private clients: pills and shots can’t solve emotional hunger. Without that piece, people relapse into old patterns. Because hunger isn’t just physical—it’s emotional.
That’s where this club comes in. It’s designed to go deeper than any script or supplement—to help you master both hungers, so your wins stick for life.
Two Pillars: Minerals & Dopamine
After decades of research and hundreds of interviews with the best minds in wellness, I built the Zero Hunger Method on two proven pillars—one for the body, one for the brain.
Pillar 1: Minerals for Physical Hunger
This is the straightforward science.
When I interviewed Dr. James DiNicolantonio, author of The Salt Fix, he said something that stopped me in my tracks: “Most hunger is not a calorie problem—it’s a mineral problem.” He showed me how often “hunger” is actually your body crying out for sodium, potassium, or magnesium. These minerals regulate your hunger hormones—ghrelin and leptin—and when you restore them, your cravings start to quiet almost instantly.
You can watch our full conversation here:
👉 Dr. James DiNicolantonio on The Salt Fix and Hunger Science
My friend Robb Wolf, creator of LMNT electrolytes, reinforced the same principle in another one of my favorite interviews:
👉 Robb Wolf on Electrolytes and Energy Control
He reminded me that our ancestors ate diets rich in natural minerals, while modern processed foods have stripped them out. Without minerals, the body sends constant “feed me” signals, even when calories are abundant. In this program, we’ll restore that natural balance—starting with something simple: my Zero Hunger Water, a mineral-infused drink that you can make at home in seconds.
You’ll learn how to nourish at the cellular level so you finally feel full between meals, steady all day, and relaxed around food. When your body has what it truly needs, the noise of cravings fades into quiet.
Pillar 2: Dopamine for Emotional Hunger
This is where it gets personal—and powerful.
Emotional hunger isn’t about an empty stomach. It’s about an empty reward system. That’s the part of the brain that runs on dopamine, the chemical that fuels motivation, satisfaction, and joy. When dopamine is low, willpower feels impossible. When it’s balanced, discipline feels easy.
One of the greatest influences on my work has been Dr. Anna Lembke, the Stanford psychiatrist and author of Dopamine Nation. Her research helped me understand why so many people, even on perfect diets, still relapse. Modern life overwhelms us with quick dopamine hits—sugar, scrolling, shopping, streaming—until our brains forget how to feel real satisfaction.
Dopamine recovery isn’t about deprivation; it’s about replacement. In this program, we’ll rebuild dopamine naturally—with purpose, progress, and connection. You’ll learn to design your mornings to spark motivation, create micro-wins throughout the day, and wind down in ways that soothe instead of sabotage.
We’ll also talk about my longtime friend and colleague Dr. Jason Fung, whose work on insulin control complements everything we’re doing here. You can watch our full interview here:
👉 Dr. Jason Fung on Insulin, Hunger, and Aging Well
Dr. Fung’s message is clear: when you lower insulin (through smart carb control and intermittent fasting), your physical hunger stabilizes. Combine that with dopamine structure—morning rituals, mindful connection, accountability—and your emotional hunger stabilizes, too.
Together, these two systems—minerals for the body, dopamine for the mind—form the foundation of a truly sustainable transformation.
Community Is Medicine
Dopamine thrives on connection. It’s not a third pillar—it’s the heartbeat of the dopamine pillar itself.
That’s why this isn’t just a program—it’s a club.
When you show up, share, and get seen, your brain rewards you with the same satisfaction it once chased through food or distraction. Community gives dopamine meaning. It’s what turns good habits into lasting identity.
We celebrate wins, normalize stumbles, and hold each other accountable without shame. Connection is the antidote to isolation—and isolation is fuel for emotional eating.
Here’s what that looks like:
Live Mondays • 5 p.m. PT on Zoom: Your weekly reset—teaching, Q&A, and a plan to execute.
Office Hours • Mon–Wed • 5 a.m. PT on Substack: Fast, focused touchpoints. Tips, answers, and momentum. Join live or catch the replay.
Zero Hunger Tracker (free): Track what matters—minerals, hunger levels, mood, sleep, movement, dopamine wins, connection points.
When you participate, you’re not just learning; you’re rewiring your reward system. Every check-in, every message, every Zoom smile strengthens the new neural pathways that keep hunger quiet and happiness active.
What This Looks Like in Real Life
You start the day with Zero Hunger Water. Cravings drop before they start.
You follow a simple plate—protein, color, smart carbs when earned, minerals always.
You build a dopamine morning: sunlight, movement, one micro-win before checking email.
You use self-binding at night: a dessert plan if you choose, or a call or walk instead of snacking.
You show up Mondays. You check in mornings. You stack small wins.
Result: hunger quiets, afternoons smooth out, evenings stop unraveling. You look and feel like you again.
My Invitation to You
I want you to feel what it’s like to wake up steady, move through your day without that 3 p.m. crash, and end the night proud—not negotiating with the pantry.
I want you to be the example your kids, your grandkids, and your friends look to and say, “That’s how midlife is done.”
And for the first time, you don’t need to spend thousands on private coaching to get there. This club gives you my best playbook—plus the power of community—at a fraction of the cost.
Here’s how to start:
You’ll get the Monday Zoom link, the Zero Hunger Tracker, and full access to the community for the week.
If you choose to stay, there’s a 30% discount on yearly memberships—plus you can cancel anytime.
Free subscribers will still get my Monday Coaching Report at 4 a.m. PT, but the live sessions and office hours are where the real transformation happens.
Whether you’re a woman in midlife (this was built in honor of my mom—and for you) or a man my age ready to reset (I’m right there with you), this is your moment.
Your second act starts now.
Join the trial. Mark your calendar for Monday 5 p.m. PT. Download your Zero Hunger Tracker right here on Substack.
Let’s add decades to midlife—together.
Peace and purpose. Welcome to the club.
— Jorge Cruise
Medical Disclaimer: Educational content only; not medical advice. Consult your physician before changing medications, diet, or fitness.